High level figures for Google page weighting

January 29th, 2009

Read this document about factors that contribute to your google ranking, its a very interesting piece and gets right down to the nitty grity.  It reminded me of a couple of figures that have been pitched to myself whilst managing a relationship with a well know SEO company.   The figures I am sharing are not as detailed as the ones provided by SEOmoz, however I think they have their usefulness when talking to the suits about why SEO is important and what as developers we need to do.

  • 50% inbound links
  • 35% content
  • 10% ease of accessing content
  • 5% page history.